Basic Word mark
The word mark ‘ASIA’ , the upper of logo, delivers the message of ‘a global company that goes for a first-class company’ by embodying a dynamic circle which centers on a letter “A” symbolizing the best and encircles an earth.
An active circle represents our mind in a continuous technology innovation and boundless growth. The combination of light green and green colors at the top and bottom symbolically expresses the image of a company thinking about people and environment, preparing for the future.
Basic type word mark color regulation
ASIACEMENT GREEN
Pantone 368 C
Process Color
C65 + Y100
ASIACEMENT BLUE
Pantone 655 C
Process Color
C100 + M70 + K60
Utilization of word mark color
ASIACEMENT BLACK
Black 100%
Single use (black)
ASIACEMENT GOLD
Pantone 872 C
Metallic Color use 1
ASIACEMENT SILVER
Pantone 877 C
Metallic Color use 2
Logotype
Korean logo type
English logotype
Chinese logotype
Elephant emblem color system
ASIACEMENT
GREEN
Pantone 368 C
Process Color
C65 + Y100
ASIACEMENT
DARK GREEN
Pantone 343 C
Process Color
C100 + M45 + Y100 + K20
ASIACEMENT
BLUE
Pantone 655 C
Process Color
C100 + M70 + K60